about us

eeyo offers a window into the world of its creator, Rachel Johnston. Established in early 2021, eeyo stands as an emerging designer brand rooted in the vibrant city of Brisbane/Meanjin, Australia.

At 17, Rachel began her bachelors degree in Branded Fashion Design and once completed, was awarded ‘QLD Graduate of the Year 2022’ by the prestigious Design Institute of Australia for her work.

Fueled by a passion for colour and nostalgic nods to the vibrant 80s era, Rachel's creative journey birthed eeyo during her university tenure. The brand took its first steps into the world with the release of The Orb Pants, during Rachel's internship.

Since then, Rachel has woven collaborative threads with numerous creatives, lending her distinct style to photoshoots and music videos. eeyo's accolades include a feature in Style Magazines and a presence on Netflix Australia's acclaimed series, 'Heartbreak High.’

At eeyo, each product is meticulously designed and crafted to inject a sense of joy into wardrobes and living spaces alike. This ethos is embodied through our vibrant colour palettes and textile prints.

Proudly designed and made in Brisbane/Meanjin, Australia, eeyo prides ourselves in taking part of the slow fashion movement and ensuring responsibility throughout our brand.

We reject the notion of fast fashion and the relentless cycle of seasonal trends. Instead, we focus on creating versatile and enduring designs that can be worn year-round, regardless of the latest trends or the changing seasons. Our pieces are carefully crafted with attention to detail and quality, ensuring that they remain relevant and wearable for years to come.

Explore our commitment to responsibility on our dedicated page.